I know what you’re thinking, wouldn’t it be amazing if we could increase our sales without spending any more money on marketing efforts? Whilst this isn’t a long term strategy to rely on, it is a great way to get some extra revenue in the door so you can really take it to the next level with an effective digital marketing solution.
Today we’re going to take you through 3 proven strategies that will help you boost your customer acquisition without spending any more marketing dollars.
Leverage quality data
Chances are you have engaged in some form of marketing tactics in the past, which would mean that you would have existing data in your arsenal. This could be within platforms like Google Analytics or search console, giving you an insight into your target customer’s behaviour. You can save time and money by reviewing this information and finding the story in the statistics. Through Google Analytics you are going to be able to identify key metrics which will allow you to understand the behaviour of your existing customers therefore understanding how to efficiently market to more of your target customers.
If you don’t have enough data currently or you have none at all what you can do is leverage some free platforms which are going to give you the tools to get an insight to your customers thought process. Surveys are a really great way to get consumer Insights and the best part of it is that there are heaps of platforms online which provide this service for free, like survey monkey. This is going to help you deliver a better product and services to your customers.
”It is easier and more cost effective to retain existing customers than it is to acquire new customers
Make customer retention a priority
It is easier and more cost effective to retain existing customers than it is to acquire new customers because existing customers are going to be more receptive to your marketing and more likely to continue purchasing your product because they will have a level of loyalty to your brand and they should have an understanding of the value your products or services provide. So identify the ways that you can maximise on the customer base that you already have, some options include up-selling and loyalty programs.
Get social – optimise your platforms and boost your presence
Do you jump onto your Instagram only to see the last time you posted was June of 2014? If so, you are missing out on opportunities to grow your revenue. Know where your target market likes to spend their free time and engage with them on these platforms. It is going to differ depending on the niche that you are in but you can always contact target customers through effective social media marketing. Social media is one of the digital marketing tools which people typically either neglect or don’t use effectively which is not ideal because its a great and cost effective way to promote your products and services to your target market but remember it’s not just about selling it’s about creating trust and relationships that will last into the future.
Good digital marketing is worth its weight in gold and while there are ways in which you can amplify some of your current activities without any additional cost its always worth investing in good quality marketing because you are always going to see a positive return on investment. Get in touch with our online marketing agency in Melbourne to discuss your business needs.