Social media marketing is a very effective tool in your digital marketing arsenal. For many business owners it can be a roller-coaster – when things are progressing well you love social media, when things are not progressing well you can end up feeling that you’re wasting your time. These 10 strategies can help you increase your sales on social media this month!
Make sure you are using the best social media channels for your niche
Where does your ideal customer like to hang out on social media – is it Facebook, Instagram, Linkedin… Snapchat? Ask yourself how your ideal customer likes to consume their content. Do they like short or long content? Written, video or audio? This is important to identify because the last thing you want to do is invest time and resources trying to attract your ideal customers, via the wrong channels! Consider your goals and what each channel can offer you as a platform and tool to reach your ideal customers. Facebook has the largest user base by far, more than double the users on Twitter. LinkedIn and Twitter are more for the B2B type marketing while Facebook is the platform of choice for B2C communication. Each social media channel has its own unique blend of audience and the types of content that perform best, so you need to make sure to take the time to complete research so that you are getting the most out of your efforts. For many organisations this results in using a specific blend of social media efforts across multiple channels.
Curate high quality and relevant content
One of the biggest struggles for business owners is being able to curate high quality and relevant content, it can be a time and energy consuming task for time poor entrepreneurs. If you don’t have a dedicated team of social media marketers working with you yet then you will have to be diligent and organised here. Spend some time finding interesting, shareable and relevant articles, new, videos, images and memes to share with your audience. Depending on your business you may also get access to user generated content which performs very well, as it acts as a form of social proof which is very valuable when it comes to converting more social media followers into customers.
Push for user engagement
You can push user engagement on social media in many ways. By giving your audience great content as mentioned above you can instigate discussion between your social follower base. This is where you come in, no matter the size of your business you must remember that people love to get personalised attention and they like to do business with people and brands that they like. Personalised service and attention doesn’t end at your store, its important on social media too. So, respond to people who comment on your posts, if they are not asking a question you can answer think of something valuable to add to the conversation that shows the user you have acknowledged their presence on your page. In the customer’s mind this helps build a relationship and trust with your brand, helping you create more customers with your social media efforts.
Keep a good balance of content
The 80/20 rule in social media marketing is one of the most important rules to follow – That is that 80% of your posts should aim to inform, educate and entertain while just 20% should actually promote your products and services. Social media users find it irritating to be incessantly spammed by businesses about their products and services. Even if you don’t post often, if your content is all self promotional it is going to have the opposite effect of what you want. This typically happens when there is no set social media strategy and social posts are just used to quickly drum up more business. I cannot stress how important it is that you keep your content balanced, if you start to bombard your followers they will simply unfollow your brand, this can have a big impact on your reach if you continue to engage in this practice.
”If you start to bombard your followers they will simply unfollow your brand,
Planning, planning and planning!
Consistency is key in social media marketing. You don’t want to have 7 posts one week and then nothing for 6 months. Your users follow your page because they want to hear from you and engage with you. Set yourself a goal of how many posts are appropriate for your audience and your niche, then spend time creating the content to be scheduled. Always schedule your content and stick to your plan. At the end of every month review how your posts performed, then tweak the content and post times to get the most out of your efforts as possible.
Re-use your past content
If you have content that your fans enjoyed in the past then you should re-purpose it where appropriate. Over time you have gained new fans who would not have seem this original piece of content. If you are short on content post a blast from the past that was a hit with your fans and get your new audience engaged.
When you have the opportunity to mention influencers in your industry you should where appropriate. If you have a happy customer, whether that is a person or company if they have a following, why not mention them and spotlight them on your social media as you may get some reciprocal engagement from that brand or person. It can then get your brand in front of a new audience who sees that you are invested in creating great experiences and relationships with your customers. This will lead to more people wanting to do business with you.
Research the competition
You are not the only organisation utilising social media marketing to grow your business, you might not even be the only one in your niche. Expand your research to include what is working for brands that have the same, or similar, audience that you are targeting. Learn from their mistakes, invest time in your research and you will have the information that will assist you to achieve the most you can.
Everything you do on social media should be with the intention to captivate your audience. This takes time, persistence, research and testing. If you are a business owner and are trying to get your social media campaign launched and you have some questions, get in touch with our digital marketing agency to get started with a consultation.